Storytelling & Content Strategy
As DABS' social media presence evolved, I shifted the content approach away from stock imagery and calendar-driven awareness posts toward stories rooted in the everyday experiences of the people we support.
By highlighting participants and the moments that matter most, the brand became a more authentic reflection of the community it serves.
Community & Field Engagement
I supported in-person outreach at resource and vendor fairs, representing DABS and engaging with families, regional partners, and prospective clients. These efforts extended the brand beyond digital channels and supported visibility, relationship-building, and referral generation across community networks.
Recruitment & Campaign Marketing
I developed and executed recruitment-focused marketing campaigns across social media, print, and video to support hiring efforts for direct care and behavioral support roles.
This included social content, flyers, and messaging designed to increase qualified applicant interest and strengthen pipeline engagement. Messaging was iterated based on engagement and response from applicants.
